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Research papers

Building a radio panel using fusion and recall surveys

The use of the 'recall' methodology for radio audience measurement is widely adopted for good quality results and positive cost-benefit relationship. Nevertheless, although very effective for the evaluation of the station's performance, it presents...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio
Authors: Alexandre Crivellaro, Antonio Ricardo Alves Ferreira
Company: IBOPE Inteligencia
June 14, 2002
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Citation

Crivellaro and Ferreira (2002a, June 14). Building a radio panel using fusion and recall surveys. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/building-a-radio-panel-using-fusion-and-recall-surveys